It turns out Joe travels not only to
Reykjavik, but Thailand, Rumania
And Hell itself knows not where else. A true,
New odyssey driven by mania.
Here’s the skinny: Joe’s an Art Director,
Retained (for journeys to exotic wilds)
By an ad agency. Sent to detect
(Creating subtle sights that might beguile,
By styling food those natives never saw,
Benighted peasants, easily enticed)—
His visuals would charm them to a store—
The client pleased, enriched by his advice.
But here’s the thing—the client’s Burger King!
I say again, you can’t make up such things.
(11/9/08)